Founded by Mark Behar
Mark is a writer and marketing leader who has spent 15 years helping some of the world's biggest brands (including Wells Fargo, AWS, and EssilorLuxottica) tell their customers' stories, from Fortune 100 boardrooms to global product launches. Mark holds a US O-1 visa for extraordinary ability in customer storytelling and serves as a board VP of the American Marketing Association's South Florida chapter.
Customer Narratives grew out of a lifelong belief in the power of a well-told story. Before B2B marketing, Mark chased that belief through creating comics and journalism. The medium changed; the craft didn't.
Here are a few examples of Mark’s recent work:
The Readability Consortium (w/ Adobe and Google)
American Airlines
Costa Coffee
Wells Fargo
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