Founded by Mark Behar
Mark is a writer and marketing leader who has spent 15 years helping some of the world's biggest brands (including Wells Fargo, AWS, and EssilorLuxottica) tell their customers' stories, from Fortune 100 boardrooms to global product launches. Mark holds a US O-1 visa for extraordinary ability in customer storytelling and serves as a board VP of the American Marketing Association's South Florida chapter.
Customer Narratives grew out of a lifelong belief in the power of a well-told story. Before entering the world of B2B marketing, Mark created comic book projects with industry legends. The medium changed; the craft didn't.
Selected work:
With Customer Narratives
Advertising Week x Dropbox Studio
Before Customer Narratives
The Readability Consortium (with Adobe and Google)
American Airlines
Costa Coffee
Wells Fargo
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